Unlocking Future Success Through Innovative Management Strategies

Welcome to the official website of Howard Yu. I am the LEGO® Professor of Management and Innovation at IMD business school in Switzerland. Explore the groundbreaking insights and discover how to best prepare in an ever-changing business landscape.

Success Powered by Research

I lead the Center for Future Readiness. Our goal is to arm leaders with the tools and insights they need so their organizations excel today and thrive tomorrow

We’re all about data-driven research and creating programs that can reach many, making sure our discoveries are accessible to all. I’m committed to sparking innovation and strategic flexibility, helping both individuals and businesses sail through the unknowns of tomorrow.

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Be That Ecstatic Awe Chaser and Beat Burnout

Be That Ecstatic Awe Chaser and Beat Burnout

The antidote to burnout is not downtime. It’s awe. The absence of joy amid a weekend engenders restlessness. We can languish while staying low. Vigor arrives only with meaningful activities.

Seeing with New Eyes in 2024: Here’s Why Thinking About Animals Matters - Howard Yu

Seeing with New Eyes in 2024: Here’s Why Thinking About Animals Matters

Amidst the whirlwind of 2024 predictions, let’s shift our focus to something extraordinary—the world of animals.

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What We Can Learn About Strategy from Xbox in the Gaming Industry

In today’s digital age, the video game industry reigns supreme, raking in a staggering $220 billion in revenue—surpassing even the film industry’s $100 billion.

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